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Why Vehicle Wraps and Flashy Gimmicks Fail in Police Recruiting
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Why Vehicle Wraps and Flashy Gimmicks Fail in Police Recruiting

The Realities of Modern Recruitment: Why It's Time to Move Beyond Eye-Catching Marketing and Focus on Substance

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Roland Clee
Aug 29, 2024
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Why Vehicle Wraps and Flashy Gimmicks Fail in Police Recruiting
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Our first Dodge Charger was also our first wrapped recruiting vehicle. I was assigned in Media Relations at the time and saw this vehicle as viable social media currency. I had the fleet guy drive it to the top of a parking garage where we were able to position the vehicle adorned with the city skyline against the actual skyline.

The unique i…

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