Why Vehicle Wraps and Flashy Gimmicks Fail in Police Recruiting
The Realities of Modern Recruitment: Why It's Time to Move Beyond Eye-Catching Marketing and Focus on Substance
Our first Dodge Charger was also our first wrapped recruiting vehicle. I was assigned in Media Relations at the time and saw this vehicle as viable social media currency. I had the fleet guy drive it to the top of a parking garage where we were able to position the vehicle adorned with the city skyline against the actual skyline.
The unique i…
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